Diversified conglomerate ITC Limited will spearhead ITC MAARS super app to boost its agricultural business, an official said on Thursday. ITC CMD Sanjiv Puri told a virtual news conference that the super app will empower farmers by providing them with access to modern tools, right quality of inputs at right prices, besides market and financial linkages.
He said with farmers having fragmented holdings of land, the app will aggregate them, adding that presently the company has started with 200 farmers producer organisations (FPOs) involving 40,000 farmers.
"Our target is to touch 4000 FPOs and ten million farmers. The farmers can sell their produce to the FPOs or mandi or to a buyer like ITC", he said.
Puri said MAARS can play a transformative role in the farming community and also help ITC in scaling up its mega brand Aashirvaad.
Source: The Economics Times